The 2nd MSMEs Connect – Embu Edition was convened on Friday, 13th June 2025, at Embu University , bringing together a diverse array of stakeholders from government, private sector, financial institutions, and MSMEs. The forum served as a strategic platform for robust dialogue on strengthening the MSME ecosystem through public-private collaboration.
This collaboration between the Ministry of Cooperatives and MSMEs, the Kenya National Chamber of Commerce and Industry (KNCCI), and other private sector stakeholders was designed to foster strategic partnerships, align policy priorities, and promote innovative solutions that drive inclusive economic growth. By empowering Micro, Small, and Medium Enterprises (MSMEs), the forum served as a vital platform for networking, experience sharing, and enhancing visibility through exhibitions.
Over 40 MSMEs showcased innovative and value-added products spanning agribusiness, manufacturing, digital services, art & culture (Sculpting) and financial solutions. Among the notable ventures were local enterprises involved in mango, macadamia, and kombucha value addition. Their shared experiences revealed key challenges including the burden of multiple licenses, limited access to finance, and inadequate market intelligence.
Key Highlights:
Representing the Ministry of Cooperatives and MSMEs Cabinet Secretary, H.E. Hon. Susan Mang’eni, Principal Secretary for MSMEs , underscored the need for sustained public-private sector dialogue. She emphasized the importance of funding inclusion, the value of academic partnerships in unpacking value chains and building capacity among youth and entrepreneurs and establishing a conducive business environment to enable MSMEs across Embu County to thrive. The PS also urged MSMEs to position themselves for regional trade opportunities and deeper market access as Kenya prepares to host the upcoming EAC MSMEs Trade Fair.
H.E. Hon. Justus Kinyua Mugo, Deputy Governor of Embu County , emphasized the critical role of intra-county trade in boosting local economies and unlocking market opportunities for homegrown enterprises. He reaffirmed the County Government’s efforts to provide safe and dignified spaces for traders and small business operators. He called for stronger national-county collaborations to unlock MSME potential at the grassroots level.
The Embu Edition of MSMEs Connect concluded with a shared commitment to strengthen the MSME sector through collaboration, innovation, and supportive policies, marking another milestone in Kenya’s journey toward sustainable and inclusive economic development.