DP World in collaboration with the Kenya National Chamber of Commerce & Industry (KNCCI), Kenya Export Promotion & Branding Agency (KEPROBA) , National Bank and African Salihiya Cargo Clearing have today launched the DUBUY.com in Kenya. This follows its successful launch in Rwanda earlier this year, where the platform has become a major gateway for trade in the East Africa Region.
As highlighted by the Chief Operating Officer of Dubai Trade World Mr. Mahmood Al Bastaki, DUBUY.com is an innovative online marketplace that will help unlock access to global markets for Kenyan businesses with fulfillment through DP World’s worldwide ports and logistics network.
Mr. Mahmood noted that the launch in Kenya marks six- month milestone since DUBUY. Com first began trading operations in Rwanda and during this timeframe the platform has received more than 500,000 visits from sellers and buyers in Africa. He also reveled that the platform has built a community of more than 4,000 active merchants on the platform leading to success in the sale of automotive supplies and kitchen appliances.
Representing the Kenya National Chamber of Commerce & Industry at the launch was the Chamber President Mr. Richard Ngatia who said that KNCCI is constantly looking for new ways to assist in business sustainability. To achieve this, the Chamber runs various programs and activities at county level to provide access to finance, new markets, capacity building, value addition among others.
The platform will have features to avail timely regulatory information, alerts, notifications and any other changes taking place at the border that will be of relevant to traders in order to ensure that their border transactions are not affected.
The DUBUY.com platform is complementary to the WiT platform, one that will give access to external markets for traders wishing to trade and expand their businesses abroad.
The launch and partnership with DUBUY.com in Kenya are testament to the impact of strong partnerships and a conducive investment climate in the country. This platform is part of the digital economy blueprint that will embrace new technological and logistical innovations that will enable Kenya’s and Africa’s ability to leapfrog economic growth for sustainable development.
By leveraging on its benefits, Kenyan entrepreneurs can take charge in transforming business operations across the continent, opening the continent to new markets, technological advancement and ultimately become the leading free trade facilitators.
Mr. Ngatia has acknowledged that the cooperation is important to support and promote trade and bilateral cooperation in key areas of blue economy, technology, aviation, transportation, mining, manufacturing, labor and employment, healthcare and others sectors.
The Chamber President has assured that KNCCI is a key player in trade promotion and will continue to collaborate with stakeholders in advocating for policies that are friendly for business development.
“With the onset of the AfCFTA, we welcome local and international organizations to come on board with concerted efforts in advocating for a Kenyan market that facilitates free flow of goods, services, capital and ideas. We affirm that Kenya is a favorable trade destination and encourage foreign investment in the Country,” Said Mr. Ngatia in his remarks during the launch.
In partnership with KEPROBA, KNCCI continues to facilitate Kenya’s participation in the ongoing Expo 2020 Dubai, and also ensuring that Kenyan businesses are well profiled in the global market. In partnership with the UAE Trade Centre, KNCCI will act as a link between Kenya and UAE throughout the Dubai Expo to promote Kenya’s exports in 2021.
The DUBUY.com platform is a global e-commerce platform UAE designed to take showcase products to and from the African market and also targeting the rest of the world.
KNCCI and DP world sealed the launch by signing a Memorandum of Understanding that will build up a potential establishment of a business relationship with its members.
The launch was moderated by KNCCI Head of Special Programs Ms. Nemaisa Kiereini.
In attendance were CEO KEPROBA Dr. Wilfred Marube, CAS Ministry of Industrialization & Trade Honorable David Osiany, Managing Director National Bank Mr. Paul Russo and CEO UAE Trade Centre Kenya Mr . Walid Hareb Alfalahi