The Kenya Week at the Expo Dubai 2020 officially commenced on the 14th February,2022, with Kenya National Chamber of Commerce & Industry (KNCCI) president Mr. Richard Ngatia leading 40 private sector delegates to participate.

Coinciding with Valentines Day celebration, Kenya treated the world to a memorable day with 250,000 roses distributed to Expo guests at various distribution points across the grounds. The roses were donated by Kenyan flower exporters through the Kenya Flower Council and Kenya Export Promotion and Branding Agency (KEPROBA) as a strategic move to market the country’s horticulture. Kenya is the lead exporter of cut flowers to the European Union with 2020 flower earnings amounting to ksh 151 Bn despite the Covid pandemic.

Dubai Expo 2020 which run from October 2021 and ends in March 2022 is a unique opportunity for Kenyans to showcase their key products and services to the world. The theme of the Kenya Week dubbed “feel the energy” matched the mood at the inaugural day of the Kenya Week as thousands of visitors flocked the pavilion to have a feel of the land of unlimited possibilities. The most popular products were tea and coffee with more than 15,000 cups of the beverages served during the day. Other Kenyan products and services of great interest to visitors were tourism, macadamia, avocados and sisal. The day closed with the screening of a Kenyan movie, ‘Subira-A Kenyan Love Story’ at Terra Auditorium.

Exhibitors at the Kenya Pavilion include information technology companies namely; Safaricom, Jambo Pay, Cellulant, and Tala; Agribusiness companies ; Twiga foods,  Mkopa, Last Mile, M-farm, Taimba and Icow; and Kenya’s national carrier Kenya Airways among others.

The Kenya Week offers B2B space that Kenyan companies can utilise to discuss and close business deals made through networking At the Expo. A source at the Kenya Pavilion disclosed that more than Ksh 100 million worth of deals have already been cemented on the first day.

Mr. Ngatia encouraged Kenyan delegates to utilize the newly launched KNCCI office in Sharjah for business meetings and trade facilitation. KNCCI signed a partnership with Sharjah Chamber of Commerce that birthed the establishment of a new trade office in addition to mutually progressing other trade promotion activities.

The Kenya Week also coincides with the Gulfood Exhibition 2022, taking place at the World Trade Centre in Dubai. Kenyan companies are set to find exporters, importers, distributors and investors of food and beverage products at the 27th edition of the Gulfood, the largest event of its kind in the world.