UAE Trade Center in partnership with African Salihiya – ASCC Logistics have successfully announced the launch of its extended digital e-commerce platform Order N Get (ONG) ( at Villa Rosa Kempinski Nairobi, this afternoon.

The platform will act as a major gateway to shop from Dubai to Kenya. Order N Get (ONG) is a unique ecommerce platform that facilitates online sales of products by verified sellers, offering wide range of products at unbeatable price, end to end delivery with an exceptional experience for both sellers and shoppers in the UAE and Africa region. The Order N Get (ONG) is an initiative that will facilitate all types of businesses to sell products online and provide customers a unique and pleasant online shopping experience. More importantly, this initiative aims to support large- and small-scale businesses by giving them wider market access and visibility for their products in the online marketplace. Customers can order electronics, beauty & fragrance, home & kitchen products, baby & kid’s products and fashion accessories through this multi-category site, with more categories to be added eventually.

In his opening remarks, Mr. Walid Hareb AlFalahi, Chief Executive Officer, UAE Trade Center and Founder, OrderNGet said “ONG is a cross border e-commerce platform catering to B2B/B2C segments. This unique platform e-connects UAE and Africa thereby facilitating businesses to expand into new markets, sell/buy products at their convenience and under the umbrella of open market principles in a secure transactional environment.”

Mr. Mohamed-Dahir Sheikh Abdirahman, Managing Director and Founder, African Salihiya – ASCC Logistics and Co-Founder, OrderNGet added: “There is immense scope for trade to be enhanced further by tapping into untapped opportunities and connecting businesses across countries. OrderNGet, with its innovative cross-border e-commerce technology, provides an open opportunity for businesses to enter new markets, connect with businesses, and buy or sell products with easy payment and end-to-end delivery. Thus, our partnership with ONG acts as a key driver for the upliftment of the economy and for our people ‘s growth.” This initiative aims to support the country’s vision 2030, working in strategic partnership with the Kenyan Government to expand the economy and thus ONG was launched in Nairobi during the national day of the United Arab Emirates, joining hands together to achieve this vision.

Honorable Aden Duale, Cabinet Secretary (CS), Ministry of Defence, Republic of Kenya in his remarks appreciated the Kenya National Chamber of Commerce and Industry (KNCCI) for building partnerships that are beneficial to the business community. He also urged the founders of the platform to ensure that the platform also accommodates Kenyan products such as coffee, tea and flowers which are majorly for export.

The Chamber President Mr. Richard Ngatia stated that the launch was very timely with the recent launch of the hustler fund which will help the pyramid at the bottom to access opportunities to import products and commodities to set up small businesses.

The Chamber President appreciated the founders for the great initiative, he gave KNCCI’s commitment to support the Kenya business community access new international markets and tap into global opportunities. Africa & UAE trade partnership has been a hallmark of growth and is poised for further growth with the launch of OrderNGet. ‘’This is an exciting opportunity for our business community to leverage on E-commerce to access the UAE market for improved trade.”

Mr. Pithon M Mutiga Head- MSME Banking, National Bank Of Kenya (NBK) added “Trade is an integral part of our economy, and this partnership will see our traders in export/import businesses thrive. As a financial partner, NBK will support payments and seamless transactions on the platform. We remain dedicated to support Kenya – UAE trade and are cognizant of the fact that to achieve this, we must work with partners and players in the industry”.

Honorable Simon Chelugui, Cabinet Secretary, Ministry of Cooperative and Micro, Small & Medium Enterprise and Development in his remarks stated that the platform was timely to create a link between Kenya and UAE markets.The platform will act as a new dawn for MSMEs to import and export products to enhance products.

Mr. James Mureu Board Chairman, Micro & Small Enterprise Authority (MSEA)in his remarks noted that tMSME participation in e-commerce and other digital platforms can make it easier to sell goods and services, lower costs of entry to markets and costs of doing business